About Us

Sim Swag Technologies was founded with a passion for motorsports and a mission to make sim racing accessible to true enthusiasts. At the heart of our story is our founder, Lucan Breedlove, a lifelong motorsports fan and racer. Lucan’s journey has been defined by his unwavering dedication to speed, precision, and the thrill of racing.

From an early age, Lucan was immersed in the world of motorsports, competing in everything from go-karts to motorcycles and exploring the limits of performance on and off the track. His love for the sport drove him to connect with the community, but it wasn’t until the global pandemic of 2020 that his path took an unexpected turn. With motorsports events paused, Lucan found himself experiencing withdrawal from the sport he loved. Seeking a way to stay connected to racing, he discovered sim racing.

However, Lucan quickly realized the sim racing industry was plagued by overpriced equipment and a lack of options for enthusiasts who valued both quality and performance without going bankrupt. Fueled by frustration and a desire to create change, he embarked on a mission to redefine the landscape of sim racing equipment.

In 2024, after years of corporate America stifling his passion, Lucan took a leap of faith and founded The Racing Hour, a platform dedicated to motorsports and sim racing. Shortly after, Sim Swag Technologies was born, driven by the belief that sim racing, is racing and the experience should translate to the real world.